Luxury content to elevate your portfolio
editorial content workshops
join the waitlist for 2024 workshop dates
I’M OVERWHELMED BY THE RESPONSE FROM YOU ALL…
THE LAST 2 WORKSHOPS sold out in under 2 hours…
I can’t believe the response to my Editorial Content Workshops. Thank-you so much for supporting my dream to run content workshops in my editorial aesthetic.
In 2024, I’m looking to launch a content workshop series on an annual subscription basis with 5-10 limited spots. I’m thinking 4-5 workshops over the year to keep your creativity flowing and portfolio popping with editorial content.
Interested to know more? Let me know by joining the waitlist.
I know that just one styled shoot is all you need to launch or relaunch your brand with a bang! If you are looking to join me on an editorial content workshop (single day) in 2024 then join the waitlist to hear more.
Like with all great things, I’m constantly tweaking the formula to ensure you have the best possible experience at my workshops and to reflect new seasons trends and fashion.
Thank you for supporting my journey,
Lei x
Why I created EDITORIAL SESSIONS, CONTENT WORKSHOPs AND EDUCATION BY LEI LEI CLAVEY
I crafted these WORKSHOPs because I COULDN’T FIND ANOTHER LUXURY WORKSHOP LIKE IT…
When I started my business, I scoured the market for content workshops that offered the editorial aesthetic I desired for my brand (think; Vogue, Harper’s BAZAAR, Tatler!). But I came up empty-handed. So, I took matters into my own hands and organised a luxury shoot. That content booked an entire wedding season and a feature in The Lane. It was a real pinch me moment.
Now, I'm thrilled to offer luxury content workshops that gives you the chance to shoot the kind of content that will attract your ideal client: editorial fashion, impeccable style, and luxurious details.
I team up with a group of top-tier vendors and secure an amazing location that will set the perfect backdrop for each workshop. We'll focus on reception and ceremony styling, fashion details, and bridal/couple portraits with professional models. Check out the past workshops for examples of content created at my workshops.
Whether you're a seasoned professional looking to elevate your portfolio or move into the premium editorial market or just starting out and aiming to establish your brand, these editorial workshops are designed for you.
You will have ample time to shoot inspired content in your authentic style, with limited attendees to maximise your shooting time.
I will also be sharing my experience gained over years including tips on how I shoot on a wedding day and pose couples for that coveted editorial look.
I can’t wait to see what you create!
Lei x
3 reasons to reserve your spot
reason 1
ELEVATE YOUR PORTFOLIO
Need to enhance your portfolio on socals?
Do you want to niche to attract the editorial couple and shoot the style of weddings you adore?
If you’re looking to elevate your portfolio and attract a premium client, then it’s time to level up your content.
reason 2
Attract YOUR IDEAL Client
The Editorial Client. They love luxury, are obsessed with styling details and trusts their vendors and creatives implicitly.
To attract your ideal client you have to serve aspirational content that resonates deeply with them and then repeat x 1000.
I’m collaborating with luxury vendors who embody the editorial aesthetic so you can shoot content your ideal client will swoon over.
reason 3
GET OUT OF YOUR COMFORT ZONE
No matter if you are an established photographer or just setting out, let your creativity flow at this editorial content workshop.
Come with an open heart and mind; sponge off experts, try a new shooting style, get creative with your gear, push your boundaries and learn from other attendees. Be ready to push yourself to new heights.
2024 workshop dates
be the first to know
Where you focus, enerGy will flow
For everyone in the wedding industry, content marketing really (really!) matters. How we present our brand online influences how our clients perceive us, our creativity, our value and whether we are the right fit for them. It takes 1/10th of a second for people to form a first impression, so the content we share online needs to serve our ideal client, every single time.
Whether on your website, portfolio, directory listings, client guides or socials, having irresistible content that resonates with your ideal client, is a game changer.
If you want to shoot luxury content (and lots of it), then this workshop is for you.
past workshops
the gallery
villa alba
the gallery
the trust
Who is the workshop for?
Whether you’re an established wedding photographer wanting to break into the editorial market or just starting your business journey, this workshop is for you.
Are you just starting your wedding photography business and love the editorial side of weddings? Or have you established your business but want to niche into higher-end editorial photography? My editorial content workshop will give you the opportunity to shoot irresistible content, bringing in incredible higher-paying clients who trust and love what you do.
Want to shoot impeccably styled content to attract your ideal client? Look no further.
Charge more, shoot less and shoot weddings that light you up every time.
reach your potential
SHOOT LUXURY CONTENT+
BOOK YOUR IDEAL CLIENT
SHOOT WEDDINGS YOU LOVE
Let’s Break it down
PAST WORKSHOP example
what to expect?
1-full day editorial content workshop
1-Full Day Workshop on Monday, 31st July, 2023
Venue: The Trust, Melbourne
Luxury team of collaborators bringing the vision to life
Education; a space in the morning to speak about attracting the editorial client and positioning yourself as a ‘premium’ brand followed by a Q&A.
Editorial content including ceremony and reception styling, fashion and stationery details
Professional models for bridal portraits
Artistic direction and demonstrations by your host (me!)
Access to industry experts, luxury vendors
Delicious lunch and light snacks included
what it will look like?
IMPECCABLE high-end style
Open to 10 photographers, videographers or emerging creatives
Suitable for established photographers looking to niche and photographers looking to establish their brand
Hosted by Lei Lei Clavey in collaboration with a leading wedding stylist and fashion stylist
Limited attendees to ensure amply shooting time and opportunities to push your creative boundaries and ‘play’
why join?
luxury content and education
Niche into serving the editorial client by shooting content that resonates and attracts them.
Elevate your portfolio with content for your website, client guides, directory listings and socials
Get out of your comfort zone; shoot a new style, try out new gear and learn from experts and other creatives attending
Education on attracting the editorial client and positioning yourself as a ‘premium’ brand followed by a Q&A
how it will work?
The Details
Full Day Editorial Content Workshop at The Trust in Melbourne’s CBD
Limited capacity of 10 spots
Make your own way to/from the content workshop
Bring your own photography gear
Art direction and demonstration of posing couples by your host (me), followed by ample shooting time for attendees
Shoot your own content (and lots of it!), with time for chats and breaks
Tickets are non-refundable. Tickets may be transferred, see terms in FAQ below.
Added value
the sparkler exit
Access to a private Facebook Group to get to know each other and ask questions prior to the day
Network and build relationships with other creatives working in the same industry
Exclusive early bird access to new educational courses, products and templates launching soon!
THe investment
2024 WORKSHOPS
Pay in one full payment today
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Pay in 3 INSTALMENTS
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Prices are are in AUD and inclusive of GST.
Non-refundable payment required to secure your spot.
Payment plans available for 3 instalments unless advised otherwise.
Balance due the week before the workshop.
Testimonials
“We had the pleasure of chatting to Lei Lei for a mentoring consultation. Not only is she incredibly talented and generous with her knowledge and expertise, she is kind and approachable. Our chat was invaluable. Thank you Lei.”
TRENT & JESSIE (BRISBANE)
“Your design sense, style and vision is simply impeccable. All the ingredients you put together resulted in something absolutely magical.”
NIK (MELBOURNE)
“My mentoring with Lei Lei was just amazing! She's such a lovely person and we really went into a deep dive, covering all things business during our 4-hour mentoring session. I left feeling confident and ready to start putting in place everything she advised to grow a luxury brand and step into the wedding genre. Thank you Lei Lei for sharing your knowledge, it has been so lovely working with you! I look forward to booking our next one soon x”
Louise (Melbourne)
“I feel refreshed, inspired and ready to rebrand my business. Can’t wait for the next one!”
SIRENA (NEW ZEALAND)
“I came to Lei Lei as her work is incredible, her brand and communication aligns with me and I felt like she would be able to help me level up.
Our catch up lived up to that expectation.
She was super friendly and approachable, open to all of my questions, super informative and really helped me get to the bottom of my questions in order to get to where I want to be.
I would 100% recommend without a doubt!”
James (Adelaide)
“Lei Lei is an absolute wizard behind the camera. Whether it is styling photography or behind the lens for a wedding, she has a keen eye to capture details and moments that last beyond the day.”
TWEED TWIGS
“YOU ARE A GENIUS LEI.
I’M HONESTLY SPEECHLESS.”
TYLER AND BENJAMIN
THe investment
2024 WORKSHOPS
Pay in one full payment today
-
Pay in 3 INSTALMENTS
-
Prices are are in AUD and inclusive of GST.
Non-refundable payment required to secure your spot.
Payment plans available for 3 instalments unless advised otherwise.
Balance due the week before the workshop.
FAQ
TELL ME A BIT ABOUT THE EDITORIAL SESSIONS, CONTENT WORKSHOPS AND EDUCATION BY LEI LEI CLAVEY
Editorial Sessions is a series of content workshops and education, hosted by Lei Lei Clavey.
Lei Lei is a photographer and educator, collaborating with leading luxury vendors including a wedding stylist and fashion stylist.
Participants are limited to 10 attendees to ensure that everyone has ample shooting time and access to industry experts and the luxury content.
Make your own way to the content workshop, bringing your own photography gear and join us to shoot editorial content including ceremony and reception styling, fashion and stationery details.
I will provide art direction and demonstrations on how I shoot and pose couples to get the editorial look as well as how I shoot styling details. Professional models will be on site for editorial fashion portraits.
The workshops include lunch and opportunities to chat and catch up with other creatives in our industry.
Does it matter if I already have a wedding photography business/am not new to the game?
Not at all! The workshop is suitable for established photographers looking to niche into the editorial wedding client and get out of their comfort zone shooting in a different style. The workshop is also suitable for newer wedding photographers looking to grow their own brand with luxury content.
CAN PHOTOGRAPHERS AND VIDEOGRAPHERS ATTEND?
Yes, the content workshop is open to both photographers and videographers looking to shoot editorial content for their brand.
HOW CAN I USE THE CONTENT?
You can use any content shot and edited in your style to your hearts content. You can use the content for a rebrand, in your portfolio, client guides, website and across social channels.
With such an amazing team of vendors, it makes sense to share the love and credit the creatives who made this workshop possible. Therefore, our only request is that you respectively tag and credit vendors on all channels.
Prior to the day, I will share a list of vendors involved so that any BTS shot and shared to social channels on the day of the workshop can be appropriately credited.
Note: The workshop content is not intended for submission to any publication by an attendee of the workshop.
WHO ARE THE COLLABORATORS
Lei Lei Clavey is an Editorial Wedding Photographer based in Australia, shooting internationally. With a background in fashion photography and marketing, she launched a thriving wedding photography business and has been featured in Vogue, The Lane, The Wed, The Bridal Journey and Anti-Bride (to name a few).
Each workshop has a unique team, including a wedding stylist and fashion stylist.
Past collaborators include CENE Studio and renowned fashion stylist Simone Farrugia.
WILL THE WORKSHOP ALSO INCLUDE EDUCATION?
The content workshop is intended as an opportunity for you to shoot incredible content, rather than a business / education workshop.
I’m will dedicate the start of the day to education; a space to talk branding, marketing strategy and customer experience. I will be speaking to the topic of attracting the editorial client and positioning yourself as a ‘premium’ brand followed by a Q&A.
Throughout the day I will share tips on how I shoot on a wedding day and demonstrate how to pose couples and shoot styling details.
My priority is to ensure you maximise your shooting time and give your opportunities to shoot variety so that your portfolios are exploding with editorial shots.
If you would like to know more about business, editing, workflow processes, closing an ideal client, marketing and social media, I offer 1:1 mentoring sessions here.
HOW DO I GET TO THE CONTENT WORKSHOP LOCATION?
Prior to the content workshop, I will share tips on how to arrive safely on the day.
As a guide, the workshop will start at 10.30am and finish at 7:00pm. Closer to the workshop date, I will confirm the exact timing and flow of the day.
I’m coming from interstate, do you have any tips for me?
Arriving the night before would be ideal to avoid this stress of flight delays. If you are flying on the day of the workshop, I would recommend to arrive into Melbourne Airport around 8am to allow for time to commute to the Melbourne CBD via Uber, Taxi or Sky-bus.
The workshop will most likely formally finish by 7:00pm once we’ve had a celebratory drink (essential!)
WHAT DO I NEED TO BRING?
Your camera gear including camera bodies (digital and film), lenses, batteries, flash, charges, film, etc. We will not be providing any technical equipment on the day.
Comfortable warm clothing (the venue is heated but it’s an old building with lofty ceilings so it may get chilly), appropriate comfortable footwear, wet weather gear for shooting outside, your own reusable water bottle, keep cup, notepad, pen etc.
WILL FOOD BE PROVIDED?
A delicious lunch will be provided during the workshop. Please bring your own reusable water bottle and keep cup if you have it (every little bit counts!).
At the end of the day, we will be winding down together over a glass or two of wine/bubbles.
Please notify us of any dietary requirements in advance of the workshop.
HOW MANY SHOOTS WILL THERE BE?
There will be at least four content stations. We have organised the day so there are multiple shooting stations going at once so no one is waiting around.
WHAT KINDS OF SHOOTS ARE THEY?
The workshop will include ceremony and reception styling, fashion and stationery details as well as professional models for bridal portraits.
PRO TIP: Think about the type of shots you want to capture on the day for your portfolio or social media. It can’t hurt to have a shot list, as well as some challenges to push yourself creatively. Maybe you want to get out of your comfort zone and shoot a different style / test out a trend or finesse your existing style or have a play with that film camera you haven’t touched. Shooting with intention, will allow you to get the most out of the day.
will there be couple shoots?
Yes, I will include ‘a couple’ for this content workshop.
WHAT IF IT RAINS?
One word. Melbourne.
Rain isn’t out of the question at any time of year. As part of our planning, we’ve made contingencies for showers and most of our shoot will be held inside the beautiful venue.
As with most wedding venues, they can be quite chilly. Please ensure you dress warmly with additional layers/wet-weather gear for when shooting outside around the building.
what isn’t included in the content workshop?
I do not include transport to/from your accomodation or any photography equipment.
Please ensure you have your own personal or business insurance in place prior the shoot.
DO YOU OFFER PAYMENT PLANS?
Yes, a ticket is available with a payment plan across 3 payments unless advised otherwise. Your first payment will secure your spot to the workshop.
trouble placing your booking?
Email hello@leileiclaveyeducation.com for support.
Tickets are limited, so if the spots are sold out please keep in touch for future content workshops. I will confirm on email or on the sales page if spots are sold-out.
Refund policy
Tickets to the content workshop are not refundable. If you would like to transfer your ticket to another person taking your spot, it is fully your responsibility to both sell your ticket and handle all financial transactions.
I shoot in a TEAM, does the ticket cover one or two people?
A ticket should be purchased per person, per day. If you are shooting in a team of 2 or more, please purchase a ticket per person.
Testimonials
“Lei Lei is brilliant and I left our session with a sense of confidence and direction which is a really good feeling for me! Thank you so very much for sharing so openly with me Lei Lei; I am beyond grateful.”
SUNNY (Perth)
“Lei Lei was the most approachable, knowledgeable and lovely wedding photography mentor and educator. She went over and above all my expectations, and her tips and advice will impact my wedding photography business incredibly. Thank you for all you time you are amazing, can't wait to book my next session soon!”
KATHLEEN (Perth)
IF NOT YOU, THEN WHO? IF NOT NOW, THEN WHEN? your time is now.
THe investment
2024 WORKSHOPS
Pay in one full payment today
-
Pay in 3 INSTALMENTS
-
Prices are are in AUD and inclusive of GST.
Non-refundable payment required to secure your spot.
Payment plans available for 3 instalments unless advised otherwise.
Balance due the week before the workshop.