mentor Sessions
Let me help you level up
Invest in your business with a mentor in your corner…
Let me help you run a thriving and profitable business, shooting the weddings you love whilst living a beautiful life.
Each month, I take on a limited amount of mentoring sessions, so book now to secure your spot.
If you can’t find a date and time that suits, please email me at hello@leileiclaveyeducation.com
WHO IS A MENTORING SESSION FOR?
if you want to create a thriving editorial business then these mentoring sessions are for you.
Whether you are an established wedding photographer wanting to break into the editorial market or just starting your business journey, if you want to level up with me by your side then these mentoring sessions are for you.
Are you just starting your wedding photography business and love the editorial side of weddings? Or have you established your business but want to niche into higher-end editorial photography? Let me show you how I run my business, shooting irresistible weddings with higher-paying clients who trust and love what I do.
Run a thriving and profitable business to support your family.
Charge more, shoot less and shoot only weddings that light you up every time.
Live a beautiful and balanced life (no burn-out here) with business processes and systems that work.
Hi, I’M LEI LEI
And as a photographer and educator of other creative entrepreneurs who want to create thriving, profitable business whilst living a balanced and beautiful life, I’m here to share everything I know so that can achieve your wildest dreams and biggest goals.
Because, if we’re keeping it real, since I started my business I’ve created the life I dreamt of: financially stable, flexible working hours and time for my family.
In fact, I’m able to spend more quality time with my family and friends today than ever before because of how I run my business.
But let’s rewind the tape real quick because it’s important to note that it wasn’t always 20 hour work weeks and balanced bliss over here.
When I started working my 9-5 in fashion, spending hours at shoots and earning someone else’s business $$$, I could have never imagined that I’d quit my job, build a business that supports my family and shooting weddings that I LOVE.
I shot my first wedding at the beginning of COVID and I charged $350 for the shoot (what a bargain!). It wasn’t much, but I was stoked - and hooked.
From there, I took certain steps to grow my business to where it is today. Booking 5-figure wedding packages, cutting my wedding count from an average of 35 a year to 16 per year while still making the same revenue.
If you are seeking guidance on how to create a beautiful, balance and successful life of your own, reach out. I would love to help you achieve your goals.
Lei xx
mentoring SESSIONs
Book a 2-hour online mentoring session with me and we’ll cover 2-3 topics in depth. Perfect for those who want to elevate, review or refine target areas in their business.
Topics we can cover: How to Attracting a High-end Premium Client, Portfolio Review including Website and Social Media Review, Pricing, Branding, Editing Style and Refining your editing to attached a Premium Client, Styled Shoots and Magazine Features.
I’m an open book and love to chat all things business and creativity. Best of all, I love actionable steps so I’ll share my thoughts on what will allow you and your business to level up.
INVESTMENT - AUD 795 (+GST)
topics we can cover
attracting your ideal client
Not sure who your ideal client is anymore?
Struggling to get leads from your ideal client?
Let me share some tips on how to mind map your ICA so that you truly understand their needs, desires and the brand positioning, imagery and language that will attract them to you.
101 ON STYLED SHOOTS
Organising your own styled shoot is the best way to shoot the content that represents your unique brand and will attract your ideal client.
Setting up your own styled shoot takes preparation and planning, especially if you want to submit it to be featured in a publication.
Let’s talk creative direction, vendor mind mapping, budgeting, pitching to vendors, models, sourcing, on-the-day logistics and feature submissions.
pricing
How do I price my creative skills, value and experience?
How and when do I raise my prices?
What is upselling and when should I do it?
Pricing is not a taboo topic in my world. I love talking about it and am an open book when it comes to sharing my own journey.
We’ll look at your business and let me share thoughts on how I recommend pricing yourself. Let’s dream big!
social media review & strategy
Need someone to look at your social media from your ‘ideal client’s’ perspective?
Do your social channels clearly communicate your brand?
Social channels act as your portfolio and often is the first stop for clients looking for a photographer. Let’s make it stand out.
Website review
Need someone to look at your website from your ‘ideal client’s’ perspective?
Does your website include imagery and text to clearly communicate your brand?
Is the client experience seamless and is it easy to contact you?
I share candid feedback on my experience navigating through your website and any tweaks or developments that might be helpful to elevate your customer’s experience.
Other suggestions:
How I approach my wedding days - a complete run through from start to finish
Client Experience including client meetings
Posing and prompting
Gear I use and camera settings
Systems and Workflows
Portfolio building
Goal Setting
Getting feature - Magazine Submissions
Shooting Film
PORTFOLIO REVIEW
Need a subjective eye to help curate your portfolio?
Looking to elevate your portfolio but lost selecting from 1000’s of images?
I will help guide you in the review of portfolio so that the imagery and tone reflect the brand you want to portray.
MINDSET
Your mindset transforms everything.
With a positive and empowered mindset, you can navigate life and business with grace; seizing opportunities as they arise and allowing others to pass without fear or frustration.
EDITING AND REFINING YOUR STYLE
Are you stuck with your editing?
Want to improve your skin-tones to look more true-to-life?
Seeking advice about your editing and how to make it more attractive to a higher-end client?
Editing style can make a big difference to what client you attract. Let’s go through your edit, and refine it if need be to where you want to go.
I will take you through my Lightroom, how I edit skin tones and achieve true-to-life tones in your work.
Free Download
tips for shooting wedding details
Why I started these mentoring sessions
I offer mentoring sessions because I want everyone to have the success and life that you deserve
When I started my business, I scoured the market for mentoring and other photographers who offered the editorial aesthetic I desired for my brand (think; Vogue, Harper’s BAZAAR, Tatler). I found amazing business mentors and learnt a lot about business, wedding day preparation, etiquette and the client experience from education, second and associate shooting for established wedding photographers. But what I was lacking was learning from educators who were shooting the same style of wedding I wanted to shoot - editorial weddings. I wanted to know what they were doing in their businesses, their marketing to reach and book those clients.
Having a clear brand aesthetic and goal in my mind of where I wanted my business and life take me, I went all in on my business and tried everything to create a successful editorial wedding photography business while still living a sustainable and balanced life with my young family.
I discovered what went well and what did not go so well and made the edits of what would I do differently next time. I discovered what output was landing me the right leads and bookings and therefore where I should put my effort. I constantly re-evaluated my goals and desires for life and work and would readjust if it didn’t feel right.
I took the time (so much time - three years in fact) to put all the pieces of how to run a successful editorial wedding photography business together, piece by piece.
I want to save you that time so you can shoot the weddings you love and that light you up now. So that you can spend more time with your loved ones, have more time for yourself and not have to work so hard. So you can shoot less weddings per season but make a very comfortable living.
I can’t wait to meet you.
Lei x
Kind words
Testimonials
Talking to Lei is like breathing a fresh air. She brings calm and confidence into creative chaos of mine. During our mentoring session, she gave me valuable practical advices and shared materials to use plus I came out with clear vision and step by step plan for it's achievement. Thanks Lei! xx
- Maryna Cherednikova
I've been following Lei Lei since she started her passionate journey as a Wedding photographer and so in love with her aesthetic & branding. As a mother and entrepreneur, it's hard to find time to manage multiple tasks beside photoshoots. I took a mentor class with Lei Lei to improve business management and client workflow to find balance between work and life. I had such great time learning with Lei Lei, she took time to listen, shared useful tips & ideas which took me forever to do it on my own. I am now more confidence to improve my business and give my clients best experience Thank you so much Lei Lei xx
- Ha NGUYEN
Thank you for an incredible wedding photography mentor session Lei Lei. She was so open and gave me endless helpful insights to her business and my business. Couldn’t recommend it enough, as it pushes your business so much further than you realise.
- Kathleen Young
Favourite Books
Pumpkin Plan
12 months to 1 million
Passion Purpose Profit
You’re a badass AT MAKING MONEY
Atomic Habits
Get Rich, Lucky Bitch
If in doubt wash your hair
recommended reads
MINDSET MONEY CREATIVITY Lifestyle
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