Book Luxury Weddings, and Raise Your Prices Doing It

My very first wedding was $350 for two hours at a registry office. For a long time after that, I was busy, but booking couples who weren't quite right and prices that were far too low.

The gap between that and a $10,000 average four years later was not talent, and it wasn't luck. It was a series of small, deliberate, slightly terrifying decisions. Someone once told me, "you look busy, but you don't look like an expert in one thing," and that was the whole problem. So I niched, I invested in my brand, I learned how to price, and I got deliberate about the work I showed and the clients I said yes to.

This playbook is the shortcut I wish I'd had. Everything I'd tell a friend over coffee, in one place, with the templates to actually do it.

Every chapter ends with a "Do this now," so you close the playbook having actually done the work, not just read about it.

• Mindsetgive yourself grace, and guard the one asset everything runs on.
• Niche to move fasterwhy choosing a lane is the quickest way up.
• Goals that move the needletell the difference between motion and progress.
• Know your ideal clientand the Top 20 vendor list that maps your way in.
• Branding that signals high endthe nine touchpoints that raise or lower your price.
• Content that attractsmy nine content pillars and the feed audit that changed everything.
• Social proofbuild the proof that makes the high end client say yes.
• Vendor relationshipsthe referral engine that books the big weddings.
• Pricing to be chosenhow I raise prices, hold my nerve, and set my floor.
• Lead managementmy screening process, enquiry form and three canned emails.
• Systems and outsourcingrun it like the business you're becoming.

Plus the swipe files: my enquiry questionnaire, my three real canned email templates, worksheets for every chapter, and a 90 day plan to put it all in motion.