THE ART OF SELLING ALBUMS
Selling confidently for profit
Course and Bundles available now
you keep asking for this course…
Trailer by Madhatter Films.
My DM’s have been full of requests for a course on how to sell and design albums.
People keep saying to me:
I feel ‘icky’ pushing the album sale.
I hate feeling ‘salesy’.
I don’t know when to talk to my clients about buying an album
I don’t know how to craft an album offer my clients will love
I don’t know how to price my albums for profit
I don’t know how to design albums that elevate my client experience
Whether you have just started your business or are an established photographer, you already know that albums are the best way to round-out your client experience. Seeing their images in print in an album to be treasured for generations is why your clients booked you. And, making profit is why you are in business so adding albums to your offer is a no brainer – yay!
This course covers how to sell and design album in a step-by-step format so you can level up your client experience, make more profit and have more freedom in your business!
I’m here to show what I do and how I do it.
Looking forward to working with you,
Lei x
Selling Albums is the fastest way to make more profit
without taking on more clients.…
But I’m willing to guess that you already know that (because you’re here).
I createD this ALBUM course BECAUSE
I waNT to demystify selling and designing albums FOR YOU
When I started my business, I needed someone to show me how to sell and design the albums. I had heard albums were profitable and knew the type of albums that I wanted to offer as part of my client experience but didn’t know how to do it.
Fast forward to today; I sell albums to my clients and love talking about them with my couples during their client journey with me. Albums are profitable for my business, I make between $1-$2k profit from each album sale. Wild, right?
Looking around now, I see other educators teaching what to do but now how they do it, in real life, in their business. That’s where I come in.
In my album course, I step you through my process including; defining your offer, understanding client journey and buyer psychology, pricing, marketing, selling, design and delivery. I’m sharing what I do and how I do it.
I can’t wait to see what you create!
Lei x
bring their story to life. ADD PROFITS TO YOUR BUSINESS
10 PRO-TIPS TO SELLING & DESIGNING ALBUMS
Who is this course for?
Whether you’re starting your business journey or an established photographer, this album course is for you.
By completing this course you will have a comprehensive understanding of how to offer, price, market and sell albums, as well as design, package and deliver them for a beautiful client experience. This course is suitable for all photographers who want to offer albums as part of their client experience.
Details:
Over 3 hours of filmed content
7 Modules Covered
Lifetime Access
Album Profit Calculator
6 x Email Templates
Social Media Content Plan
Extra Plug + play Resource Guides
you need this course if…
You feel ‘icky’ at the thought of pushing the album sale.
You hate feeling ‘salesy’.
You don’t know when to talk to your clients about adding an album to their package
You don’t know how to craft an album offer your clients will love
You don’t know how to price your albums for profit
You don’t know how to design albums that will elevate your client experience
ELEVATE YOUR CLIENT EXPERIENCE WITH
THE ART OF selling albums
COMPLETE BUNDLE
INCLUDES: ALBUM COURSE, album GUIDE & Complete Suite Album TEMPLATES x 9
$991USD
PAYMENT PLAN $207 x 5 Monthly payments (total of $1035)
Course & ALBUM GUIDE
INCLUDES: ALBUM COURSE & ALBUM GUIDE TEMPLATE
$744USD
PAYMENT PLAN $159 x 5 Monthly payments (total of $795)
Course only
INCLUDES: ALBUM COURSE ONLY
$597USD
PAYMENT PLAN $199 x 3 Monthly payments (total of $597)
By purchasing the course you’re also gaining access to exclusive deals:
Access to my Lei Lei Clavey Education Community Page
Plug and Play Resources
Exclusive invite to early bird offers and workshops
Prices are in USD and inclusive of Tax. Due to the digital nature of the template products, all sales are final. Reproduction and/or redistribution of this product is strictly prohibited.
THE ART OF Selling Albums
complete bundle
$991usd
course & album guide
$744USD
course only
$597USD
COMPLETE THE SET
album cover templates
complete suite
$147
Album guide Template:
Finally! An Album Guide to actually help sell my albums without feeling like I'm selling.
Fully editable CANVA template in A4 landscape orientation
30+ pages of content with professionally written copy
Template can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
Designed to match my Price Guide and Client Guide Templates. Complete your set!
Price listed in USD and is exclusive of Sales Tax
Album Cover Templates
2024 Edition
$147
2024 edition Album Cover Template COLLECTION:
Includes 4 x Editorial Cover Designs designed in collaboration with Hello Hello Studio
Mock-ups of all templates to use for marketing (including 2 additional variations - as shown above)
Step-by-Step Video Tutorial and Instructions
BONUS Tutorial: 3 Steps for Selling Luxury Wedding Albums
Album Templates suit a size 9 x 12” album, 36-40 Spreads (based off Vision Art album templates)
Templates are fully editable in Photoshop, with full customisation of fonts
Price listed in USD and is exclusive of Sales Tax
PDF GUIDE
ALBUM GUIDE
$247
the full suite Album Cover Template COLLECTION:
Includes 9 x Editorial Cover Designs designed in collaboration with Hello Hello Studio
Mock-ups of all templates to use for marketing
Step-by-Step Video Tutorial and Instructions
BONUS Tutorial: 3 Steps for Selling Luxury Wedding Albums
Album Templates suit a size 9 x 12” album, 36-40 Spreads (based off Vision Art album templates)
Templates are fully editable in Photoshop, with full customisation of fonts
Price listed in USD and is exclusive of Sales Tax
guide COLLECTION
COLLECTION 1
wedding price guide
$147
Price listed in USD and is exclusive of Sales Tax
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First impressions matter and as one of the first touchpoints that your couple has with your brand, your price guide is golden.
A price guide showcases your personal brand, photography style, social proof such as client testimonials and your all-important value offer.
I designed this wedding client guide with Hello Hello Studio because I want to ensure that when my ideal client opened by price guide, that my brand identity and value offer was clear. The price guide needed to be beautiful, evoke emotion and showcase moments of true connection captured on a wedding day. I want my ideal client to fall in love with my brand and imagery first, making perceived judgements on my value before they scrolled to my value offer. Why? Because emotion and connection sells.
The price guide design is inspired by art and architecture books, as well my favourite luxury fashion brands. The price guide has an editorial feel and has been designed to attract a premium ideal client.
The template is fully customisable, so you can curate the fonts, colours and copy to reflect your brand. Alternatively, the template is ready to go and can be used as is (just add your logo, images, and brand name!)
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The price guide is designed in chapters including your:
• Brand and personality
• Philosophy and approach on their wedding day
• Photography style and approach to story-telling
• Packages and value offer
• Additional services offered such as film, second photographer, dress fitting journey, welcome- and recovery-event and engagement shoot
• The Client Journey from initial contact to gallery delivery
• Luxury Wedding Albums
• Booking Process and FAQ
Each chapter within the template can be customized, added to, deleted or switched up. Feel free to use the copy included or adjust it. Make it ‘on brand’ for you.
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You’ve received a new lead! Yay! What happens next?
I could go deep here on topics like your customer journey, marketing strategy and funnels, but I think it is best to keep it SIMPLE.
Your price guide is the best way to communicate with an ideal client your value and your offer. By presenting a beautiful PDF document that includes an introduction to your brand personality, philosophy, packages and services, your ideal client will be able to assess whether you are the perfect fit for their special day and proceed to book.
A PDF format is easy to share digitally between the couple, their friends or family in case they are looking for validation and support from loved ones before they proceed. You could also send your Price Guide off for print in case you would like to present a hard-copy as part of a proposal.
An alternative to sending a price guide, would be to schedule a discovery call and build a custom package for your couple. I would recommend however sending them some price indication, so that everyone can agree you are on the same page when it comes to wedding day photography investment before jumping on a call.
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Everything from the layout to the copy is ready to go.
Simply add your own images and logo, then export as either a PDF to send to your clients online or as a printable file to send off to your printer.
To fully customize the template to suit your branding, you can tweak to your hearts content in Canva; updating fonts, images, logo, colour palette and copy.
Important: This is a fully digital product and non-refundable. After your purchase you will receive a link to a Thank You PDF for you to download to your computer. The PDF, contains links to the Canva Template/s, instructions and video tutorials on how to customize the guide using Canva.
The photographs shown in this price guide are mock ups and were added to showcase an example of the final product. The images and photographs are not part of the product and should be replaced in entirety with your photographs demonstrating your own style and work.
Pricing and packages in this price guide are for demonstration purposes only. Please consider ideal client and value offer, adjusting the packages as you see fit.
For any help and support, please reach hello@leileiclaveyeducation.com with your Order Number.
WEDDING PRICE GUIDE TEMPLATE:
Fully editable template in A4 landscape orientation
30+ pages of content with professionally written copy
Template can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
BONUS: Step by Step Video Tutorial and Instructions
COLLECTION 2
wedding client guide
$199
Price listed in USD and is exclusive of Sales Tax
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The client guide covers all parts of your client’s customer journey with you. From the early stages of wedding planning to final gallery delivery, the wedding client guide lays out what your client can expect from you at every step along the way.
I know that when a couple book their wedding photographer, they want to feel calm, supported and like they have booked a trusted friend to join their vendor A-team. I present my couples with this wedding client guide after booking, so that they can refer to it at any stage of their planning. The guide contains advice and recommendations on how to get the most of their wedding day, as well tips and tricks for preparing for photographs.
As an editorial wedding photographer, I want my clients to have a beautiful experience with me as their favourite vendor. To make it seamless, I have considered and anticipated questions couples may have and created an extensive FAQ section (‘the bible’!).
I have found that my clients, love that I share my years of experience with them and they get excited about wedding planning once they have an expert on their team.
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The wedding guide contains 13 chapters and will help your couples with:
• Knowing what to expect from you in the lead up to their wedding day, on their special day and after the wedding
• Finding the perfect venue and choosing the right vendors to work with
• Creating a realistic wedding timeline for the day (sample timeline included)
• Creating photo checklists to put their mind at ease
• Engagement shoots, first looks and tips on how to feel comfortable in front of the camera
• Choosing a getting ready venue and assembling their getting ready details
• Ceremony planning, including lighting situations
• Preparing for beautiful couple portraits, including at sunset
• Reception planning, from speeches and first dance to cutting the cake and a sparkler exit
• All the other FAQ that may come to mind and tips on how they can make their wedding day true to the
… and much more
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Every photographer’s dream is to show up on a wedding day and the couple is calm and happy, there is zero clutter in the getting ready spaces, the ceremony is not backlit, family photos are a quick in-and-out affair and there is enough time for you to capture intimate couple portraits before heading to the reception. As their photographer, you have time and space to be be creative and let your artistry shine.
It is possible to live this dream at your next wedding with the right communication and advice shared with your couple via a wedding client guide. Your couple will love that you share your expertise with them (you are the expert!), allowing them to plan a wedding day that feels relaxed, runs smoothly and is true to their personalities. By having a wedding client guide with FAQ, your couple will also have a truly helpful resource to refer to when existential questions pop into their head, saving an email landing in your inbox at 2am.
A wedding client guide allows you to set clear expectations with your couple on communication in the lead up and deliverables after their wedding day. The guide paints a picture for your couple of what it takes for you to create beautiful and emotive imagery on their wedding day and will allow you to mitigate challenging circumstances that can impact your craft on a wedding day; unrealistic expectations, a tense couple, cluttered spaces, no timeline, a list of family photos that takes up valuable portrait time and difficult lighting situations.
A wedding client guide is also a beautiful and thoughtful client gift, building trust and elevating your couple’s experience with you. By sharing the wedding client guide with your couple, they are bound to feel supported, respected, and excited about planning their wedding with you by their side. A bonus? They may even share the wedding client guide with their friends who may be looking for a wedding photographer themselves.
-
Everything from the layout to the copy is ready to go.
Simply add your own images and logo, then export as either a PDF to send to your clients online or as a printable file to send off to your printer.
To fully customize the template to suit your branding, you can tweak to your hearts content in Canva; updating fonts, images, logo, colour palette and copy.
Important: This is a fully digital product and non-refundable. After your purchase you will receive a link to a Thank You PDF for you to download to your computer. The PDF, contains links to the Canva Template/s, instructions and video tutorials on how to customise the guide using Canva.
The photographs shown in this price guide are mock-ups and were added to showcase an example of the final product. The images and photographs are not part of the product and should be replaced in entirety with your photographs demonstrating your own style and work.
For any help and support, please reach hello@leileiclaveyeducation.com with your Order Number.
WEDDING CLIENT GUIDE TEMPLATE:
Fully editable template in A4 landscape orientation
50 pages of content with professionally written copy
Template can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
BONUS: Step by Step Video Tutorial and Instructions
COLLECTION 3
price, Guide + Album guide bundle
$299
Price listed in USD and is exclusive of Sales Tax
THE ULTIMATE BUNDLE:
Price Guide containing 30+ pages of content and professionally written copy
Client Guide containing 50 pages of content and professionally written copy
Album Guide containing 35 pages of content and professionally written copy
3 X Templates All Fully editable in A4 landscape orientation
Templates can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
BONUS: Step-by-Step Video Tutorial and Instructions
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Are you consistent in your branding and comms?
If you want to deliver a seamless client experience then considering all your customer touchpoint is important.
By using the price guide, client guide and album guide with the same aesthetic (just add your own branding and images), you stay ‘on brand’, building trust and a higher perceived value.
Also - It’s just great value! a win-win for all!
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SOS. I need help with this product!
For any help and support, please reach hello@leileiclaveyeducation.com with your Order Number.
Is this item refundable?
This is a digital product and non-refundable. All sales are final.
May I resell this template (in part or in full) as my own to other photographers?
No, they can not be reproduced for sale.
Both Hello Hello Studio and I have put so much time, love and dedication into these products for photographers to purchase and level up their client experience. The product is not intended to be ‘tweaked’ and then on-sold.
ABOUT THE EDUCATOR
Hi, I’M LEI LEI
I’m a wedding photographer, educator, podcast host and mother of two.
I shot my first wedding at the beginning of COVID and I charged $350 for the shoot (what a bargain!). It wasn’t much, but I was stoked - and hooked.
From there, I took certain steps to grow my business. Today, I book 5-figure wedding packages and have cut down from 35 to 16 weddings per year, all while hitting higher revenue goals.
Since I started my business I’ve created the life I dreamt of: financially stable, flexible working hours and time for my family. Today, I’m able to spend more quality time with my family and friends than ever before because of how I run my business.
I share all of that not to make you cringe. I’m sharing it to show you what is possible and why I love business. And, if you know me… I love helping others. I want to deliver products, templates and courses with real-life outcomes for you.
I am an open-book and I believe in revealing all of the secrets and strategies I have used in my business to make it even easier for you to implement in your business and make it a success. I am designing the things that I needed when I started my business, to make it easier for you; products, templates and strategies to work into your business today.
If you want to create a beautiful and balanced life whilst reaching your big business dreams, let’s do this!
Lei x
Testimonials
Let’s Break it down
module 1
foundation
Before you can sell and design your albums, you need to have an excellent mindset.
I believe mindset is the start of everything for your business. Without a positive one, we won’t success.
You need to believe you will sell albums and that it will become a successful arm of your business.
Secondly, you also need to fall in love with your albums to be able to sell them successful.
I think my albums are worth $10,000 because my clients are going to have them for a lifetime. I even tell them that. Call me crazy… but my couples totally get it; they see how much I love and believe in my albums and they understand why their album is an essential part of capturing their story.
The reason people find selling albums hard, is because they don’t have the mindset and belief that they can sell them because they don’t believe albums are an essential part of their clients experience.
Let’s change that.
Once you lay a strong foundation, the sky is the limit.
module 2
DEFINE YOUR ALBUM OFFER
Uncover the album offer that is the perfect fit for your client. Understand their needs and desires so you can market and sell them in a way that solves their problems and is true to your brand.
We will go over:
Ideal Client Mapping
Market Research
Supplier Research
Inspiration, Branding, Design
WALK AWAY WITH A CLEAR PICTURE OF YOUR IDEAL CLIENT, THEIR DESIRES AND WHAT YOUR ALBUM OFFER WILL LOOK LIKE.
module 3
CLIENT JOURNEY & BUYER PSYCHOLOGY
Alright, this is where things get really fun. It’s time to nut out when and how often you will need to offer albums in your client journey before they say a resounding – YES – to your offer
Map out your Client Journey and a plan for building awareness
Types of buyers and the psychology behind their purchase
Appealing to your clients desires
Dealing with objections
WALK AWAY WITH A CLEAR PICTURE OF YOUR IDEAL CLIENT, THEIR DESIRES AND WHAT YOUR ALBUM OFFER WILL LOOK LIKE.
module 4
PRICING FOR PROFIT
Next, we’ll work through how to price your albums for profit. Yes – for profit. We’re not in this game to walk away with “$0” on any sale.
Calculate your ideal selling price and define your add-ons
Use my pricing calculator and tips for outsourcing
Insider tricks on how to protect your profit
WALK AWAY WITH A CLEAR PRICING STRUCTURE AND TIPS TO PROTECT YOUR PROFIT
module 5
MARKETING & SELLING
It’s time to formulate a solid strategy behind marketing and selling your albums to your ideal client.
Then, you’ll take what you have learned, outline your plan and be ready to put it into action.
Things like:
Building awareness during your client experience
Top tips for product placement on your website and socials
The power of face-to-face meetings
Use my album content creation hacks
WALK AWAY WITH A plan On WHEN, WHERE AND HOW TO SELL ALBUMS
module 6
design
When I first got into the album world design was my biggest hurdle. Once I realised how easy it was, I knew I wanted to share this with everyone so they too could create beautiful albums for their clients.
In this module, we’ll go over everything to do with design.
Designing an Album
Album Covers
Finding the print supplier and ordering your album online
Packaging and special touches to finesse your client experience
WALK AWAY WITH THE KNOWLEDGE TO DESIGN A BEAUTIFUL ALBUM
module 7
DELIVERY
I’m a big – wait, HUGE – believer in share everything I know with my community. And then some.
In the delivery module, I cover all the steps to cover once you’ve gotten the ‘yes’ and sold the album. You’ll learn how to deliver a client focused experience that turns your clients into your biggest fans, sharing testimonials online and sharing your albums with their friends and family (what an endorsement!)
· Step-by-Step Post Production Workflow
· Packaging and special touches to finesse your client experience
WALK AWAY WITH COMPLETE STEP BY STEP GUIDES ON HOW TO DELIVER YOUR ALBUMS
free MINI MASTERCLASS
tips for wedding album design
“This album course will change how you view album sales.
This course teaches you everything you need to know to add albums to your own business and effortlessly incrase your revenue.”
Nicola Dixon
FAQ
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Absolutely! This course would be perfect for you. It’s never too early to add albums to your services and offer them to clients.
The key to being successful at selling albums, is having a plan on how to do it and that’s what this course delivers.
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I totally get it! The course includes 3-hours of content in bite-sized modules majority all 5-30 minutes long. With a few longer lessons.
The course is available in video, audio and closed caption options so that you can watch, listen or read the content in the format that best suits you. Watch a module during your lunch break, listen on the drive to a shoot or cosy up in bed and read the content with a cup of tea. The sooner you start implementing the steps outlined in the course, the sooner you will see results. Your time is now.
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It’s never too early to add albums to your services and offer them to clients. You’ll be surprised how many clients will book you because you offer albums when other photographers don’t.
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If your clients are saying they don’t want your albums, then it tells me you haven’t created enough desire around your album (AKA a marketing issue). Let me show you how to build awareness and market your albums on social media, your website and in 1:1 client meetings so that your clients are primed to say ‘yes’ to buying an album.
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Great question! There are so many photographers out there and wow, there is just so much talent! I know you can take beautiful images, so how do you differentiate yourself? How do you market your client experience and all the finishing touches that demonstrates that you *really* get your ideal client? I’m here to help you solve these problems and show you how to elevate and complete your client’s experience with albums.
Here’s the other thing… Upselling is the best way to make more profit without booking more clients (and I know you don’t want more clients and admin in your day-to-day). Other photography add-ons such as film coverage, additional hours or additional shoots just don’t have the same margin and so I always choose to sell albums first.
Also, there are so many courses out there promising ‘transformations’ but I’ve noticed many tell you what to do but don’t show you how to do it. That’s where I want to my course to be different. I show you how I do it, IRL in my business and give you the tools to start implementing the strategies into your business today. Wherever possible, I want to share plug-and-play add-ons to make it even easier to get out there and sell albums.
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The course is pre-recorded and available in video, audio and closed caption options so that you can watch, listen or read the content in the format that best suits you. It is self-paced so watch a module during your lunch break, listen on the drive to a shoot or cosy up in bed and read the content with a cup of tea.
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Once you purchase the album course you will be sent a link to create your login details to my online education platform. From there, you can access all modules, recording and closed captions well as workbooks and activities included. I offer lifetime access for all my courses, so you can revisit the content whenever you need to.
If at any time you need support accessing the course or have questions relating to the content of the course, don’t hesitate to reach me at hello@leileiclaveyeducation.com or DM me on Instagram @leileiclaveyeducation
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I help with that! The course includes modules on designing your albums as well as recommendations on suppliers andwho I use for printing albums for my clients. In the design module, I take you step-by-step through my process for designing an album; from image selection, selecting a layout, cover art design and prepring the files for print.
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When you join Lei Lei Clavey Education, you join a space that’s got everything you need to thrive in your business.
But, even though I know you’ll get so much from the course, you deserve the chance to join my community risk free.
When you enrol, you’ll have 3-months to go through EVERYTHING inside the course, and if for whatever reason… and I mean ANY reason… if you don’t feel like this was the best investment to up your album game, simply email the team at hello@leileiclaveyeducation.com and we’ll gladly refund your entire investment… no questions asked! You can even keep the program!
“The album course is a great reminder of the things we put off doing in our business that could be earning us more profit as well as new tips and ideas you wouldn't have even thought of before.”
STEF BUMA
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