Lei Lei Clavey x Hello Hello Studio
editorial
wedding
guides & TEMPLATES
elevate your client experience
wedding guide COLLECTIONS
COLLECTION 1
wedding price guide
$147
Price listed in USD and is exclusive of Sales Tax
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First impressions matter and as one of the first touchpoints that your couple has with your brand, your price guide is golden.
A price guide showcases your personal brand, photography style, social proof such as client testimonials and your all-important value offer.
I designed this wedding client guide with Hello Hello Studio because I want to ensure that when my ideal client opened by price guide, that my brand identity and value offer was clear. The price guide needed to be beautiful, evoke emotion and showcase moments of true connection captured on a wedding day. I want my ideal client to fall in love with my brand and imagery first, making perceived judgements on my value before they scrolled to my value offer. Why? Because emotion and connection sells.
The price guide design is inspired by art and architecture books, as well my favourite luxury fashion brands. The price guide has an editorial feel and has been designed to attract a premium ideal client.
The template is fully customisable, so you can curate the fonts, colours and copy to reflect your brand. Alternatively, the template is ready to go and can be used as is (just add your logo, images, and brand name!)
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The price guide is designed in chapters including your:
• Brand and personality
• Philosophy and approach on their wedding day
• Photography style and approach to story-telling
• Packages and value offer
• Additional services offered such as film, second photographer, dress fitting journey, welcome- and recovery-event and engagement shoot
• The Client Journey from initial contact to gallery delivery
• Luxury Wedding Albums
• Booking Process and FAQ
Each chapter within the template can be customized, added to, deleted or switched up. Feel free to use the copy included or adjust it. Make it ‘on brand’ for you.
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You’ve received a new lead! Yay! What happens next?
I could go deep here on topics like your customer journey, marketing strategy and funnels, but I think it is best to keep it SIMPLE.
Your price guide is the best way to communicate with an ideal client your value and your offer. By presenting a beautiful PDF document that includes an introduction to your brand personality, philosophy, packages and services, your ideal client will be able to assess whether you are the perfect fit for their special day and proceed to book.
A PDF format is easy to share digitally between the couple, their friends or family in case they are looking for validation and support from loved ones before they proceed. You could also send your Price Guide off for print in case you would like to present a hard-copy as part of a proposal.
An alternative to sending a price guide, would be to schedule a discovery call and build a custom package for your couple. I would recommend however sending them some price indication, so that everyone can agree you are on the same page when it comes to wedding day photography investment before jumping on a call.
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Everything from the layout to the copy is ready to go.
Simply add your own images and logo, then export as either a PDF to send to your clients online or as a printable file to send off to your printer.
To fully customize the template to suit your branding, you can tweak to your hearts content in Canva; updating fonts, images, logo, colour palette and copy.
Important: This is a fully digital product and non-refundable. After your purchase you will receive a link to a Thank You PDF for you to download to your computer. The PDF, contains links to the Canva Template/s, instructions and video tutorials on how to customize the guide using Canva.
The photographs shown in this price guide are mock ups and were added to showcase an example of the final product. The images and photographs are not part of the product and should be replaced in entirety with your photographs demonstrating your own style and work.
Pricing and packages in this price guide are for demonstration purposes only. Please consider ideal client and value offer, adjusting the packages as you see fit.
For any help and support, please reach hello@leileiclaveyeducation.com with your Order Number.
WEDDING PRICE GUIDE TEMPLATE:
Fully editable template in A4 landscape orientation
30+ pages of content with professionally written copy
Template can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
BONUS: Step by Step Video Tutorial and Instructions
COLLECTION 2
wedding client guide
$199
Price listed in USD and is exclusive of Sales Tax
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The wedding client guide covers all parts of your client’s customer journey with you. From the early stages of wedding planning to final gallery delivery, the wedding client guide lays out what your client can expect from you at every step along the way.
I know that when a couple book their wedding photographer, they want to feel calm, supported and like they have booked a trusted friend to join their vendor A-team. I present my couples with this wedding client guide after booking, so that they can refer to it at any stage of their planning. The guide contains advice and recommendations on how to get the most of their wedding day, as well tips and tricks for preparing for photographs.
As an editorial wedding photographer, I want my clients to have a beautiful experience with me as their favourite vendor. To make it seamless, I have considered and anticipated questions couples may have and created an extensive FAQ section (‘the bible’!).
I have found that my clients, love that I share my years of experience with them and they get excited about wedding planning once they have an expert on their team.
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The wedding guide contains 13 chapters and will help your couples with:
• Knowing what to expect from you in the lead up to their wedding day, on their special day and after the wedding
• Finding the perfect venue and choosing the right vendors to work with
• Creating a realistic wedding timeline for the day (sample timeline included)
• Creating photo checklists to put their mind at ease
• Engagement shoots, first looks and tips on how to feel comfortable in front of the camera
• Choosing a getting ready venue and assembling their getting ready details
• Ceremony planning, including lighting situations
• Preparing for beautiful couple portraits, including at sunset
• Reception planning, from speeches and first dance to cutting the cake and a sparkler exit
• All the other FAQ that may come to mind and tips on how they can make their wedding day true to the
… and much more
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Every photographer’s dream is to show up on a wedding day and the couple is calm and happy, there is zero clutter in the getting ready spaces, the ceremony is not backlit, family photos are a quick in-and-out affair and there is enough time for you to capture intimate couple portraits before heading to the reception. As their photographer, you have time and space to be be creative and let your artistry shine.
It is possible to live this dream at your next wedding with the right communication and advice shared with your couple via a wedding client guide. Your couple will love that you share your expertise with them (you are the expert!), allowing them to plan a wedding day that feels relaxed, runs smoothly and is true to their personalities. By having a wedding client guide with FAQ, your couple will also have a truly helpful resource to refer to when existential questions pop into their head, saving an email landing in your inbox at 2am.
A wedding client guide allows you to set clear expectations with your couple on communication in the lead up and deliverables after their wedding day. The guide paints a picture for your couple of what it takes for you to create beautiful and emotive imagery on their wedding day and will allow you to mitigate challenging circumstances that can impact your craft on a wedding day; unrealistic expectations, a tense couple, cluttered spaces, no timeline, a list of family photos that takes up valuable portrait time and difficult lighting situations.
A wedding client guide is also a beautiful and thoughtful client gift, building trust and elevating your couple’s experience with you. By sharing the wedding client guide with your couple, they are bound to feel supported, respected, and excited about planning their wedding with you by their side. A bonus? They may even share the wedding client guide with their friends who may be looking for a wedding photographer themselves.
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Everything from the layout to the copy is ready to go.
Simply add your own images and logo, then export as either a PDF to send to your clients online or as a printable file to send off to your printer.
To fully customize the template to suit your branding, you can tweak to your hearts content in Canva; updating fonts, images, logo, colour palette and copy.
Important: This is a fully digital product and non-refundable. After your purchase you will receive a link to a Thank You PDF for you to download to your computer. The PDF, contains links to the Canva Template/s, instructions and video tutorials on how to customise the guide using Canva.
The photographs shown in this price guide are mock-ups and were added to showcase an example of the final product. The images and photographs are not part of the product and should be replaced in entirety with your photographs demonstrating your own style and work.
For any help and support, please reach hello@leileiclaveyeducation.com with your Order Number.
WEDDING CLIENT GUIDE TEMPLATE:
Fully editable template in A4 landscape orientation
50 pages of content with professionally written copy
Template can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
BONUS: Step by Step Video Tutorial and Instructions
COLLECTION 3
wedding price +
client guide bundle
$249
Price listed in USD and is exclusive of Sales Tax
THE ULTIMATE BUNDLE:
2 X Fully editable templates in A4 landscape orientation
Wedding Price Guide containing 30+ pages of content and professionally written copy
Wedding Client Guide containing 50 pages of content and professionally written copy
Templates can be edited in CANVA, with full customisation of fonts, logos, images and colour palette
Suitable for digital distribution or print
BONUS: Step by Step Video Tutorial and Instructions
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Are you consistent in your branding and comms?
If you want to deliver a seamless client experience then considering all your customer touchpoint is important.
By using both the wedding price guide and wedding client guide with the same aesthetic (just add your own branding and images), you stay ‘on brand’, building trust and a higher perceived value.
Also - It’s just great value! a win-win for all!
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SOS. I need help with this product!
For any help and support, please reach hello@leileiclaveyeducation.com with your Order Number.
Is this item refundable?
This is a digital product and non-refundable. All sales are final.
May I resell this template (in part or in full) as my own to other photographers?
No, they can not be reproduced for sale.
Both Hello Hello Studio and I have put so much time, love and dedication into these products for photographers to purchase and level up their client experience. The product is not intended to be ‘tweaked’ and then on-sold.
want the matching album cover templates?
scroll on to design and sell luxury wedding albums
My name’s Lei Lei Clavey.
I’m a wedding and editorial photographer with a feel for romantic fine art photography. The greatest joy I take from my work is telling the love story of a couple through my lens, capturing those moments that we often let slip through the cracks.
Over the past three years, I've grown a thriving wedding editorial photography business.
Based in Melbourne, Australia I now share everything I have learnt about running a luxury wedding photography business, the ins-and-outs of shooting editorial weddings and what has made the biggest impact in my business since I began.
If you are ready to level up or jump in the deep in, let's chat!
Lei x
PS. Tune in to my podcast where I explore building a thriving business whilst living a beautiful life.
shop my album cover templates i designed for you
IF YOU LOVE MY AESTHETIC and are interested in expanding your offering, here are album cover templates i designed for you
Offering luxury wedding albums as part of your client experience and packages is a no-brainer. Not only do your clients wedding images deserve to be printed but it is the perfect way to round-out their client experience working with you.
I have collaborated with Hello Hello Studio to bring you nine albums templates that are timeless and inspired by fashion art books (think Vogue, Rizzoli!).
Browse the album templates below, as well as IRL examples of albums printed by the team at Vision Art.
Each album template purchase comes with two video tutorials plus a bonus tutorial.
I share the inspiration behind my editorial album templates and how to edit them to suit your personal style and brand. I’ve refined my album cover templates with ease in mind and in the below embedded video I share step-by-step instructions on how to use this product.
As part of your purchase, I have also included a bonus tutorial on 3 Tips for Selling Luxury Wedding Albums.
Lei x
“MINIMAL, ELEGANT ALBUMS WITH AN EDITORIAL VIBE”
album template COLLECTIONS
COMPLETE SUITE
$247
Price listed in USD and is inclusive of tax
the full suite Album Template COLLECTION:
Includes 9 x Editorial Cover Designs designed in collaboration with Hello Hello Studio
Step by Step Video Tutorial and Instructions
BONUS Tutorial: 3 Steps for Selling Luxury Wedding Albums
Album Templates suit a size 9 x 12”album, 36-40 Spreads
Templates are fully editable in Photoshop, with full customisation of fonts
LE MARAIS
$129
Price listed in USD and is inclusive of tax
Le Marais Album Template COLLECTION:
Includes 3 x Editorial Cover Designs designed in collaboration with Hello Hello Studio
Step by Step Video Tutorial and Instructions
BONUS Tutorial: 3 Steps for Selling Luxury Wedding Albums
Album Templates suit a size 9 x 12”album, 36-40 Spreads
Templates are fully editable in Photoshop, with full customisation of fonts
SOHO
$129
Price listed in USD and is inclusive of tax
SOHO Album Template COLLECTION:
Includes 3 x Editorial Cover Designs designed in collaboration with Hello Hello Studio
Step by Step Video Tutorial and Instructions
BONUS Tutorial: 3 Steps for Selling Luxury Wedding Albums
Album Templates suit a size 9 x 12”album, 36-40 Spreads
Templates are fully editable in Photoshop, with full customisation of fonts
Testimonials
“Lei templates are gorgeous! Minimal, elegant with an editorial vibe.”
alex, motta weddings
“We received our wedding album and it is stunning!
A beautiful, cloth-bound coffee table book that looks as though it has been published by Assouline or Rizzoli.”
chloe and charlie
“Lei Lei's album cover templates are just what we have been looking for to elevate our wedding albums. We love that we can spend less than 5 minutes customising a template for our couples and they will have a beautifully designed album cover that looks refined and timeless.”
trent & jessie
“WE RECEIVED OUR WEDDING ALBUM AND IT IS STUNNING!
A BEAUTIFUL, CLOTH- BOUND COFFEE TABLE BOOKTHAT LOOKS AS THOUGH IT'S BEEN PUBLISHED BY ASSOULINE OR RIZZOLI!!”
chloe and charlie
FAQ
are these album template just for wedding photographers?
Not at all! If you’re a photographer shooting…well, just about anything and then designing an album is a beautiful way to see them in print.
Personally, I have albums printed for my wedding clients, families and also as a bit of an indulgence with my favourite editorial images to have as a coffee table book.
I’M ONLY LOOKING TO BUY one SPECIFIC TEMPLATE. CAN I DO THIS?
In my experience, clients fall in love with what you show them. When I offer options to my clients, I always offer three (3) which gives them choice but doesn’t overwhelm them with choice. This is why I’ve created the Soho and Le Marais bundles so that you can give your clients options so that they feel empowered in the decision making process.
when and how do you sell a luxury album to your clients?
This is such a great question.
I always take a sample album to my initial client meetings, as once they see, touch and feel one of my albums, I find my couples are more attuned to a luxury wedding album as an investment and a beautiful heirloom to share with generations to come. Whilst they may not be ready to buy as album as yet, by having held the tangible item the couples are more likely to invest in one with you down the road.
Find out more in the BONUS tutorial: 3 Tips for Selling Wedding Albums which comes with each album template purchase.
HOW DO YOU DESIGN YOUR ALBUMS?
SmartAlbums (Pixellu) is my go-to program for designing luxury wedding albums. SmartAlbums is a simple and powerful album builder for photographers allowing you to design, proof and print in easy steps.
My favourite part of SmartAlbums is the cloud-proofing portal allowing your clients to communicate changes and approve spreads online. My clients love it and I am sure you will to.
Use my code “leileiclavey” to receive 15% off your subscription.
DO YOU HAVE ANY RECOMMENDATIONS FOR PRINTERS?
Vision Art is my favourite vendor when it comes to having my luxury wedding albums printed for my couples. They were the first printer I trialled and their quality was so perfect I didn’t bother trying anywhere else.
They offer a range of album print sizes and so many book cover cloths, leathers and fabric options, so you will always find a beautiful option for your couples and to suit your brand.
My couples love Vision Art’s albums because the print quality and album finish is exquisite. It is the best way to showcase their wedding day images.
I PURCHASED THE TEMPLATES AND NEED SOME SUPPORT.
Support is only an email away. Reach me at hello@leileiclaveyeducation.com
Refund policy
DUE TO THE DIGITAL NATURE OF THIS PRODUCT, ALL SALES ARE FINAL. Reproduction and/or redistribution of this product in any way, shape, or form is strictly prohibited.
