My foundations Course
BUILDING AN EDITORIAL WEDDING PHOTOGRAPHY BUSINESS
What’s Included
Part 1
Define your Business
Mindset, super power, ICA and branding,
Part 2
Attracting Clients & Booking them
Vendor relationships, styled shoots, marketing to high-end clients, social media presence and pricing & packages.
Part 3
The Creative process
Gear, prepping for a wedding and shooting an entire wedding.
Part 4
Delivering your services
Workflow for delivering including email templates, luxury album design and marketing, getting reviews.
Part 5
Back-end of your business
Workflows, Tools I use
Why I created this course
I crafted this course to help aspiring wedding photographers and seasoned pros reach their full potential.
I crafted this course to help aspiring wedding photographers and seasoned pros reach their full potential. With the resources already out there, I found myself lacking inspiration and direction – largely due to not being able to find a guide that would provide an understanding of editorial/fashion weddings or teach me how to attract style-centric clients with captivating shoots worthy of appearing in Vogue!
This comprehensive curriculum is designed for you if you're looking to unlock your highest level as a photographer, taking into account all the knowledge & experience gained over my years spent chasing those impeccable fashion inspired weddings. So whether starting out, revamping existing services or simply seeking guidance - let's embark on this journey together towards achieving exceptional results where goals can truly be manifested.
Reach your full potential
My name’s Lei Lei Clavey. I am an editorial wedding photographer based in Melbourne, Australia.
Having started my business at the onset of a global pandemic, I successfully created one of the top photography businesses within my niche and now seek to share my knowledge with aspiring and professional photographers through this comprehensive course that focus on both the creative side of shooting editorial-style weddings as well as sound backend business advice. Embrace your creative vision while learning practical steps towards growing your dream business - high aspirations can become reality.
Who is this course for?
Whether you’re an established wedding photographer wanting to break into the editorial market or just starting your business journey, this course is for you.
Are you just starting your wedding photography business and love the editorial side of weddings? Or have you established your business but want to niche into higher-end editorial photography? My course will show you how to do this, bringing in incredible higher-paying clients who trust and love what you do.
Can’t find a course or educator that you love the work of? Look no further.
Charge more, shoot less and shoot weddings that light you up every time.
I want you to get
More clients
+
More money
more time for what you love
Let’s Break it down
part One
What’s the business you want to create?
Mindset - without this, you won’t get where you want to
Your super power? Secret sauce? What are your strengths?
Who’s your ideal client avatar (ICA)?
Branding
part two
Attracting the right clients and booking them
Creating and nurturing vendor relationships
Styled shoots creating them to attract your ICA
Marketing to the high end client including submissions, blogging and directories
Social Media - How do you show up? What you put out there you attract
Pricing and packages - how to price yourself
lead management - Responding to LEADS/workflow for this, VA when to use,
Business basics: tools I use for my business from CRM, Socials etc
Book them - what I say - sending out prints and welcome pack
part two
Creative process behind shooting the wedding
What’s in my bag/my gear
How I approach the day - mindset, what I do to prep
How I shoot an entire wedding (download my e-book)
part Four
Delivering your premium product
Workflow of delivering including email templates
How to design your luxury wedding album and marketing it
How to get reviews
part Four
Back-end of your business
Creating and nurturing vendor relationships
Styled shoots creating them to attract your ICA
Marketing to the high end client including submissions, blogging and directories
THe investment
AU$1999 + GST
Pay in one full payment
AU$1999 + GST
Pay in 4 installments
AU$499 + GST
Building an Editorial Photography business Course
Full payment
$1999
4 installments
$499 each
Testimonials
“We had the pleasure of chatting to Lei Lei for a mentoring consultation. Not only is she incredibly talented and generous with her knowledge and expertise, she is kind and approachable. Our chat was invaluable. Thank you Lei.”
Trent & Jessie
“I recently completed a mentor session with Lei Lei and can't rave enough about how fantastic it was! Lei listened carefully and took in my concerns, helped brainstorm out steps I can take to change each concern whilst also chatting through the reasons behind the suggestions. She took the time to really understand me and my business and give suggestions that are specific to me. She's a wonderful person to chat to, so knowledgeable and incredibly talented. Thank you for your time Lei - it was so incredibly valuable!”
Kasia
“My mentoring with Lei Lei was just amazing! She's such a lovely person and we really went into a deep dive, covering all things business during our 4-hour mentoring session. I left feeling confident and ready to start putting in place everything she advised to grow a luxury brand and step into the wedding genre. Thank you Lei Lei for sharing your knowledge, it has been so lovely working with you! I look forward to booking our next one soon x”
Louise
“Lei is the sweetest! had a mentor session with her and glad I did, she helped with ideas and the direction I should go with my work. I can't wait to start applying everything we talked about into my business. Thank you!”
Leticia
“I came to Lei Lei as her work is incredible, her brand and communication aligns with me and I felt like she would be able to help me level up.
Our catch up lived up to that expectation.
She was super friendly and approachable, open to all of my questions, super informative and really helped me get to the bottom of my questions in order to get to where I want to be.
I would 100% recommend without a doubt!”
James
“Lei Lei is a savant!”
morgan spence photography
“THis course, changed everything for my business! I couldn’t recommend it enough!”
Morgan Spence Photography
FAQ
Is this course for every wedding photographer?
If you are interested in editorial wedding photography, want to attract and book higher-paying more premium photographers
If you can sell it online as a virtual good, yes. Absolutely. None of this is based on trends, it’s timeless information that is applicable to any business structure so you can create your own sales formula and strategy, then tweak it with each product launch or campaign you run, even if you completely switch gears in business later on.
I’ve tested this information on several businesses, whether it be an online fitness app, cooking courses, subscription education, reiki readings… if you’ve got something worth selling online this information will be relevant to you and help you push your product to reach your goals.
Does it matter if I already have a wedding photography business/am not new to the game?
Nope! If you are wanting to break into the editorial wedding world but don’t know how to do it with where to go from here, this course will help you relaunch, expand, and get creative so you can book editorial, higher-paying clients by creating a desirable brand, creating a premium customer experience, and shifting your marketing strategy to test what works for you.
I want to start a wedding photography business, but don’t have any idea how to do it. Is this still applicable to me?
Absolutely! Even if you’re in the beginning stages of your business, if you have interest and feel called to start then this will help you throughout the entire journey. The videos, workbooks and downloadables included in the course will help you brainstorm what your ideal client is, who you want your brand to me, how to market your services to the high-paying editorial clients and book them, how to shoot the wedding in a creative way and deliver a premium service so your clients and other vendors are raving about you. Wherever you’re at in your business, this will help you. You just need the drive and mindset to do the work!
Do I have to own an existing business already for this to be relevant?
Not at all. If you’re trying to break away from your 9-5 and start a new business, or niche down and break into the editorial market, this is perfect for that. This course talks about refining/ relaunching a brand to attract your new ideal client, however if you are happy with your current brand and think it only needs tweaking then the rest of the course will talk you through the rest of your journey.
What does the timeframe look like from starting the course to launching my business or booking my first ideal client?
This is completely up to you, but I include a 4 week timeframe for you to follow along with if you want to get started on setting your success up as soon as possible while working through the course and workbook. It’s up to you how quickly you move through this content and implement it, but it can be done in as little as 4 weeks.
Refund policy
No refunds or exchanges, all sales are final.