In conversation with Johanna Rosenlew

Written By Lei Lei Clavey

Johanna Rosenlew is an editorial wedding photographer shooting destination weddings in Scandinavia and in and around Europe. Her style is journalistic, documentary, fashion focused and as I reflect on the creatives that inspired me personally, Johanna’s style was just ‘so cool’ and motivated me to niche into editorial wedding photography.  

In this episode of Life and Lens, we unpack life, business, juggling commitments as a business owner with a young family, challenges, and future goals. Johanna shares her journey to be featured in Vogue (twice!) and her plans to scale up into the luxury wedding market. She is generous in spirit, outlining actionable steps that she is taking to attract her dream-client, book only 10 weddings per year and build a beautiful balanced life for her family.   

I hope you enjoy this episode of Life & Lens with guest interviewee, Johanna Rosenlew.

Lei x

5 TAKEAWAYS 

·       Build Boundaries into planning your season; block out every second weekend off, in particular if you have to travel and be away for 2-3 nights away from family for each wedding

·       AI Editing is a game-changer; it saves photographers so much time even though you still have to go in and tweak to perfect each image

·       Mindset allows you to manage ‘imposter syndrome’ at the beginning of each season. Do everything you can to prepare for each wedding, communicate with your couple proactively and be kind to yourself; say to yourself ‘you can only do the best work you can’.  

·       Visualize your Ideal Client Avatar and consider if you would shoot a ‘dream client’ for free or at a heavily discounted rate in the stage of your business journey. For the right wedding that will be featured in the right place, the exposure can be a great return on investment. 

·       There is power in asking for what you want; if you see an ideal client is recently engaged via. social media channels, approach them to see if you can shoot their wedding. It might be serendipities. 

SHOW NOTES AND RESOURCES:

Show Notes: https://leileiclaveyeducation.com/podcast

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Lei Lei’s website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8  

Website: www.johannarosenlew.com

Instagram: instagram.com/ johannarosenlew

Book Recommendation: The Artist's Way, Julia Cameron
Photographer Education Recommendation: The Business of Luxury Weddings https://sagejourney.co/

Lei Lei Clavey

Hi, my name is Lei Lei. I am a wedding and editorial photographer. I love to have a fun relaxed time with my couples and capture your day discreetly as if I were a fly on the wall. No posing, only gentle guidance from me when needed. My job isn’t only about being at your wedding but in the months leading up to it to get to know you and your love story. This is so I can capture the day as it naturally unfolds, staying true to who you are as a couple. Every love story is unique and I want to tell yours organically and honestly through my images.

https://www.leileiclavey.com
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