From Dreaming to Booking: How Beautiful Branding and Price Guides can Secure your Dream Clients
Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.
In this episode I talk through my journey and the impact of professional branding and price guides on securing dream clients. As well as the crucial steps to enhancing your pricing strategy for increased value.
Why should you invest in a beautiful price guide?
Your wedding photography pricing guide serves as the initial interaction for potential clients, marking their first experience with your brand following a visit to your Instagram, website, or perhaps a referral through a planner or vendor. Begin their client journey on a positive note with a beautiful guide.
From the beginning of my business, I recognised the importance of establishing a desirable brand to distinguish myself for my competition, projecting a professional and established image. Early on, I was transparent about my journey of having just entered the wedding industry but I showcased my dedication and intention with my business by investing in a high-end price guide to attract and secure my dream clients from the get-go.
My branding, along with a professionally crafted price guide and compelling copy, communicated to my clients that I approached their wedding day with the same dedication, professionalism, integrity, and importance that I applied to building my business.
Think of your price guide as a tool for refining, testing, and adjusting your prices. As your value increases—encompassing experience, streamlined systems, and enhanced client experience, along with increased desirability—use the guide to gauge and optimise your pricing strategy.
3 Steps to increasing your prices
Invest in a beautifully designed price guide. For a cost effective option invest in a Price Guide template.
Include the services you wish to offer, trial and test these too to see what resonates with your clients as well as what you enjoy offering - listen to episode two of this series to see what I include.
Increase your value through experience, streamlined systems and workflow, and enhanced client experience, along with increased desirability including being featured in publications and excellent client testimonials.
Test and trial
This 3-part series on the Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.
Lei x
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