Building Trust, Shooting Destination Weddings and Attracting Your Ideal Clients with Cassandra Ladru

Podcast
Written By Lei Lei Clavey

In this episode, I had the privilege of sitting down with Cassandra Ladru, an experienced wedding photographer from Australia. With over 13 years in the industry, Cassandra has not just carved a niche for herself but has also managed to build an unwaveringly trusted wedding photography brand.

Our conversation delved into her journey, packed with intriguing stories of shooting destination weddings and invaluable tips for attracting high-end editorial-focused clients, all while ensuring an exceptional client experience and making well-calculated risks. So, fasten your seatbelts as we embark on this enlightening journey into the world of wedding photography and entrepreneurship.

KEY TOPICS

  • Attracting High-End Editorial-Focus Clients

  • Creating Exceptional Client Experiences

  • Taking Calculated Risks

SUMMARY

I am very inspired by Cass's journey. Over the course of running her business, she has consistently honed her craft and built a brand that clients trust implicitly. Her dedication to her work and her ability to capture the essence of each wedding has made her a sought-after photographer both locally and internationally.

One of the key takeaways from our conversation was Cass's insights on attracting high-end, editorial-focused clients. She emphasized the importance of valuing your craft and your time. By doing so, she not only set a precedent for her worth but also attracted clients who were willing to invest in her as an artist. We then explored the ‘client experience’ and how crafting a personalised experience for her clients has been an integral part of her success. Her attention to detail, personal touch, and commitment to going the extra mile have left clients not just satisfied, but also raving about her services.

Risks are something I take in my business and personal life and in our conversation, Cassandra shares that taking risks, while sometimes frightening will ultimately pay off. Her willingness to step out of her comfort zone and embrace change is a testament to her entrepreneurial spirit, something I resonate with. It's a reminder that calculated risks can often lead to immense rewards.

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/

Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/

Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography

Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/

Lei Lei’s website: https://www.leileiclavey.com/

Subscribe to my education newsletter here: https://shorturl.at/lxzR8

Cassandra’s Website: Cassandraladru.com

Cassandra’s Instagram: @cassandraladru

The Refine Workshop Website: Refinetheworkshop.com.au

The Refine Workshop Instagram: @refinetheworkshop

Lei Lei Clavey

Hi, my name is Lei Lei. I am a wedding and editorial photographer. I love to have a fun relaxed time with my couples and capture your day discreetly as if I were a fly on the wall. No posing, only gentle guidance from me when needed. My job isn’t only about being at your wedding but in the months leading up to it to get to know you and your love story. This is so I can capture the day as it naturally unfolds, staying true to who you are as a couple. Every love story is unique and I want to tell yours organically and honestly through my images.

https://www.leileiclavey.com
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