11 THINGS TO CONSIDER WHEN IT COMES TO ALBUMS
Over the last 4 years I have tried and tested so many things when it comes to my wedding albums. I’ve taken all the learnings from my experiences with my clients and refined my process.
The past few months, I’ve been in the full swing of wedding season and have been working on my first ever online course The Art of Selling Albums which is due to launch in April.
It is exciting (and scary) to work on a course. I’m so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to me to share my process with more of you.
In this podcast episode, I chat about 11 things to consider when it comes to selling and designing albums. Whether your new to the album game or looking to shake things up a bit, this episode includes tips learnt on my journey offering albums.
Lei X
Key Take-Aways
1. Design your albums for your couples and only allow a single design revision
By only allowing one design revision your client is less likely to ask for revision after revision. In my experience, less-decisive clients can ask for up to 5 revisions unless you set expectations early. By letting them know that a single revision is included in the design process, clients are more considered in their feedback meaning you are able to move from designing to printing the album quite quickly.
2. Curate your cover choices to ensure your client doesn’t experience overwhelm
Our client experience is so important and at every stage in the design process, we want to make the experience seamless as possible. The key to a great experience is that we must anticipate their needs, such as selecting the perfect cover for their album which can be a stressful decision for a couple. By offering a curated selection of popular cover and deboss options, your client can select from a handful of options rather than looking at 50 swatches.
In my experience, clients will order the covers that you show them or highlight as most popular for your clients.
3. Curate your Album Offer and Pricing Model based on your ideal client
Following on from my previous podcast episode, spend time researching the type of album your client would buy and that you want to offer them. The next step is to look at pricing. Do you want to offer an all-inclusive album at a higher price? Or, a more affordable album where the client has the choice to add on extra spreads, debossing and a slipcase? Consider your ideal client and what kind of pricing model would suit them.
4. To sell albums; show up on social media and take your albums to every client meeting
Whenever I have noticed that I am not selling albums it is usually because I haven’t spoken about them on my socials so my clients are not aware that I’m offering albums. My tip is to included albums as part of your content calendar for social media and always take a sample album to every face-to-face meeting.
5. Tips on packaging and how to create a sample album with the right supplier for you
Don’t let perfect packaging stop you from starting to sell albums in your business. There are cost-effective ways to elevate your clients’ experience when they receive their album that does not need a huge investment. Some simple white tissue paper and a hand-written note are enough to get you started whilst you wait for branded stationary to arrive.
Recommended Resources
Pixellu Smart Albums – Receive 15% off your first 12 months, use my code ‘leileiclavey’.
Album Cover Templates – Lei Lei Clavey x Hello Hello Editorial Album Cover Templatesare available to purchase here.
Vision Art – Receive 15% discount on your first album order, use my code ‘leilei15’ to pivot strategies and stay ahead of the curve.
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